The Effect of WiFi Offloading on Pricing Wireless Services
نویسندگان
چکیده
WiFi offloading has been recently proposed as a cost-effective solution for coming up against the unprecedented increase in the mobile data traffic volume. However, apart from reducing the operational costs of a network operator, WiFi offloading can be also promoted as an alternative low-cost access service for users with low willingness-to-pay. In this paper, we consider a monopolistic scenario of a Mobile Virtual Network Operator (MVNO) offering LTE and WiFi access services and find the optimal pricing decisions. We further illustrate that the presence of reluctant users to switch to the WiFi service could increase the profits of the MVNO.
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